ClickFunnels Pricing 2026: Plans, Free Trial and the $99 Offer Explained

TL;DR

ClickFunnels is a platform for building sales funnels, websites, courses, email and a store in one place. Its four plans are Launch at $97 a month, Scale at $197, Optimize at $297 and Dominate at $5,997 a year, with annual billing lowering the first three to about $81, $164 and $248 a month. There is no free plan: you get a 14-day free trial that requires a card, and every plan carries a 30-day money-back guarantee. A separate offer gives 3 months of Scale for $99, then $197 a month, for new customers only. It is co-founded by Russell Brunson and, by the company's own count, has more than 100,000 users.

Plans	Launch $97, Scale $197, Optimize $297 a month; Dominate $5,997 a year
Annual billing	About $81, $164 and $248 a month (saves $194, $394 and $594 a year)
Free plan	None
Free trial	14 days, card required
Money-back guarantee	30 days, all plans
$99 offer	3 months of Scale for $99, then $197 a month, new customers only
Built for	Selling your own offers with funnels, courses and email
Company	Co-founded by Russell Brunson, operated by Etison LLC

How Much Does ClickFunnels Cost in 2026?

The official pricing page shows four plans. Funnels are listed as unlimited on all of them, so what changes is the number of workspaces, team members, contacts, emails and courses, plus support and developer features.

What you get	Launch	Scale	Optimize	Dominate
Monthly billing	$97	$197	$297	Annual only
Annual billing	$970 a year (about $81/mo)	$1,970 a year (about $164/mo)	$2,970 a year (about $248/mo)	$5,997 a year
Workspaces	1	5	10	20
Team members	2	5	10	20
Contacts	10,000	75,000	150,000	400,000
Emails a month	50,000	300,000	750,000	1.2 million
Courses	3	6	10	20
Custom domains	5	Unlimited	Unlimited	Unlimited
AI tools (words)	1 million	2 million	5 million	10 million
Custom code editor, webhooks and API	No	Yes	Yes	Yes
Support	Standard	Priority and live chat	Priority and live chat	VIP
Onboarding	Group calls	Group and private	1 hour private	3 hours private

Two details are easy to miss. The annual prices above are our arithmetic from the page: the $81, $164 and $248 monthly figures multiply to roughly the yearly totals, and the page states the savings ($194, $394 and $594 a year) against paying monthly. And the pricing page tags "Unlimited Funnels" with a "Limited Time" label, so check what your plan limit is at checkout rather than assuming it never changes.

See The Plans And Start The Trial 14 days free, then your chosen plan

14-Day Free Trial • Card Required • 30-Day Money-Back Guarantee

Does ClickFunnels Have a Free Trial or a Free Plan?

There is no free plan. What exists is a 14-day free trial, and it asks for a payment card when you start. When the 14 days end you are charged for the plan you picked, so put the end date in your calendar the day you begin if you are only testing it.

Separately, the pricing page states a 30-day money-back guarantee on all plans. Treat the two as different protections: the trial lets you look before paying, and the guarantee is a refund window after you have paid. The exact conditions sit in ClickFunnels' terms, so read them if a refund matters to your decision.

Is the 3 Months for $99 ClickFunnels Offer Worth It?

ClickFunnels runs a limited-time offer that gives 3 months of the Scale plan for $99, charged right away, against $197 a month normally. It is for new customers only, and after the 3 months the plan renews at $197 a month until you cancel. You can cancel at any time in your dashboard or by emailing support, and the 30-day guarantee applies. The page gives no end date.

The useful question is what the first year costs, not just the first quarter. This is our arithmetic from the official prices, before tax:

Way to pay for year one	How it adds up	Total
Launch, monthly	12 x $97	$1,164
Launch, annual	Billed once	$970
Scale, monthly	12 x $197	$2,364
Scale, annual	Billed once	$1,970
Scale with the $99 offer, then monthly	$99 + 9 x $197	$1,872

So the offer is a real discount on Scale for the first year ($492 below paying month to month, about $98 below the annual price), but it is not cheaper than Launch. It makes sense if you already know you need Scale's features, such as the code editor, API access, five workspaces or priority support. If you only want to build your first funnel, Launch costs less and you can move up later.

Get 3 Months For $99 Scale plan, new customers only

$99 For 3 Months • New Customers Only • Then $197/Month

What Does ClickFunnels Actually Do?

It started as a funnel builder and now bundles most of what a small online business needs under one login. From the official list of apps:

Funnels and pages: sales funnels, landing pages, a drag-and-drop editor, order forms, one-click upsells, order bumps and A/B testing.
Selling: an online store, smart checkout, payments, discounts and countdown funnels that add a timer to an offer.
Teaching: courses, membership sites and community groups.
Marketing: email, automations and survey workflows.
Sales tools: a CRM with pipelines, opportunities, appointments and calendars, and a message hub for chat, SMS and email.
Reporting and AI: analytics, short links and AI tools, with an AI funnel builder.

The company says it has more than 100,000 users and over a million funnels created. If you send paid traffic to your funnels and want to see which ads bring revenue, our Cometly guide covers an attribution platform that counts ClickFunnels among its customers.

Which ClickFunnels Plan Should You Choose?

Launch ($97 a month)

Enough for one business or brand: one workspace, two team members, 10,000 contacts and 50,000 emails a month. It has no custom code editor and no webhook or API access. This is the plan to start on if you are building your first funnel.

Scale ($197 a month)

The one the page marks "Most Popular". Five workspaces, five team members, 75,000 contacts, 300,000 emails, priority support with live chat, and the code editor and API. It is the sensible level if you run several brands, build for clients, or need to connect other systems.

Optimize ($297 a month)

More of the same: ten workspaces and team members, 150,000 contacts and 750,000 emails, plus a one-hour private onboarding call. It suits a business that has outgrown Scale's limits.

Dominate ($5,997 a year)

Annual only, with 20 workspaces, 400,000 contacts, 1.2 million emails, VIP support and three hours of private onboarding. It is aimed at large operations and is sold with a demo option, not as a place to start.

Is ClickFunnels Ideal for You?

Ideal for you if

You sell your own offer, such as a course, a coaching program, an ebook or a product, and want pages, checkout, email and delivery in one tool.
You want a guided way to build funnels. Much of the training around it, including the One Funnel Away Challenge, is taught inside ClickFunnels.
You would rather pay a flat plan price than assemble several tools.
You want to start small: Launch at $97 a month has what a first funnel needs, with a 14-day trial and a 30-day money-back guarantee on every plan.
You plan to grow into courses, memberships, a store and a CRM without changing platforms.

If you run client marketing and prefer a CRM-first, agency-style setup, see our ClickFunnels vs GoHighLevel guide.

Is ClickFunnels Legit? What Do Users Say?

Yes. ClickFunnels is a real software company, co-founded by Russell Brunson and operated by Etison LLC. It says it has more than 100,000 users and over a million funnels created, it offers a 14-day free trial, and its pricing page states a 30-day money-back guarantee on all plans.

What users praise

Helpful, patient support staff, named in several reviews.
Weekly live onboarding calls and personal guidance.
Building funnels and landing pages quickly.

What to plan for

There is a learning curve, and the weekly onboarding calls and the One Funnel Away Challenge are built to guide you through it.
Scale and higher plans include priority support with live chat, for the days when something is urgent.
Plans start at $97 a month, or about $81 a month billed annually, so begin on Launch and move up when you need the extra workspaces.

Individual results vary, as ClickFunnels notes in its disclaimers.

ClickFunnels: Common Questions

How much does ClickFunnels cost per month?

ClickFunnels 2.0 has four plans: Launch at $97 a month, Scale at $197, Optimize at $297, and Dominate at $5,997 a year, which is sold only on annual billing. Paying annually lowers the first three to about $81, $164 and $248 a month. All prices are before tax and were read on the official pricing page in October 2026.

Is there a free ClickFunnels plan?

No. There is a 14-day free trial, not a free plan. The trial asks for a card up front, and when it ends you are charged for the plan you chose unless you cancel first. The pricing page also lists a 30-day money-back guarantee on all plans.

Does the ClickFunnels free trial need a credit card?

Yes. You enter a payment card to start the 14-day trial. Set a reminder before day 14 if you are only testing it, because the first charge follows the end of the trial.

Is the 3 months for $99 ClickFunnels offer real?

Yes, it is on ClickFunnels' own site. It gives 3 months of the Scale plan for $99, charged immediately, against $197 a month normally. It is for new customers only, and after the 3 months the plan renews at $197 a month until you cancel. The page calls it a limited-time offer and gives no end date.

Which ClickFunnels plan should a beginner choose?

Launch is the cheapest way in and has what a first funnel needs: unlimited funnels, one workspace, two team members, 10,000 contacts and 50,000 emails a month. Move up to Scale if you need the custom code editor, webhooks and API access, five workspaces for clients or brands, or priority support. The pricing page tags unlimited funnels as a limited-time feature, so confirm it at checkout.

Does ClickFunnels have a money-back guarantee?

Yes. Its pricing page and its $99 offer page both state a 30-day money-back guarantee on all plans. The exact conditions are in its terms, so read them before relying on it, and note that the guarantee window is separate from the 14-day trial.

How is ClickFunnels different from GoHighLevel?

ClickFunnels is built around funnels and selling your own offers, with a per-plan price. GoHighLevel is built around running marketing and a CRM for clients, with an agency model. We compare them line by line in our ClickFunnels vs GoHighLevel guide and break down GoHighLevel's real monthly cost separately.

Is ClickFunnels legit?

Is ClickFunnels Worth It, in One Paragraph?

If you have an offer to sell and want funnels, checkout, email and courses under one login, ClickFunnels is a mature option, and Launch at $97 a month is the sensible place to start. The 14-day trial needs a card and the first charge follows it, so decide before day 14. The $99 for three months deal is a good price for Scale only if you already need Scale; it renews at $197 and costs more over the year than Launch. Start with Launch and the 14-day trial as soon as you have an offer to sell.

Prices and plans checked on ClickFunnels' pricing page, its $99 offer page and its trial page in October 2026.

Start The 14-Day Free Trial Then your chosen plan, from $97/month

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This is an independent guide. It is not the official ClickFunnels website and it is not operated by, affiliated with or endorsed by ClickFunnels. Product names are trademarks of their respective owners. We may earn a commission from sign-ups and purchases made through links on this page, at no extra cost to you. Prices and plans were checked on the official pages in October 2026 and can change at any time: confirm them at checkout.