TL;DR
HighLevel is an all-in-one CRM and marketing platform built for agencies: funnels, CRM, SMS and calls, calendars, workflows, reputation and payments, with unlimited contacts, from $97 a month plus usage. ClickFunnels is a funnel-first platform from Russell Brunson's company: funnels, websites, email, courses and e-commerce, from $97 a month ($81 yearly), with contacts, emails and workspaces capped by plan and a 30-day money-back guarantee. HighLevel is strongest on breadth, agency features and large lists; ClickFunnels on simplicity, funnel focus and refund protection.
| Entry price | Both $97/month |
| Yearly entry | HighLevel $970 · ClickFunnels $81/month |
| Contacts | HighLevel unlimited · ClickFunnels 10K to 400K |
| Clients/workspaces | HighLevel 3 to unlimited · ClickFunnels 1 to 20 |
| SMS and calls | HighLevel built-in phone system · ClickFunnels SMS inbox via your own Twilio or Bandwidth |
| Refund | HighLevel none · ClickFunnels 30 days |
| Best for | Agencies and local business · Creators and funnels |
Which one this is: Prices from each company's pricing page in September 2026. ClickFunnels here means the current ClickFunnels platform, not the older "Classic" version.
How Do HighLevel and ClickFunnels Prices Compare?
| Tier | HighLevel | ClickFunnels |
|---|---|---|
| Entry | Starter $97/month ($970/year), 3 sub-accounts, unlimited contacts | Launch $97/month ($81 yearly), 1 workspace, 10,000 contacts, 50,000 emails/month |
| Middle | Unlimited $297/month ($2,970/year), unlimited sub-accounts | Scale $197/month ($164 yearly), 5 workspaces, 75,000 contacts, 300,000 emails |
| Upper | Agency Pro $497/month ($4,970/year), SaaS Mode | Optimize $297/month ($248 yearly), 10 workspaces, 150,000 contacts, 750,000 emails |
| Top | Enterprise, custom | Dominate $5,997/year, 20 workspaces, 400,000 contacts, 1.2M emails |
| Usage fees | Email, SMS, calls, numbers, most AI | Email included within the plan cap |
| Trial | 14 days, or 30 with bootcamp; card | 14 days |
| Refund | None | 30-day money-back guarantee |
On paper the entry prices match. The difference is the model: HighLevel charges a flat plan with unlimited contacts and meters messaging; ClickFunnels bundles email but caps contacts, emails and workspaces, and asks you to move up a tier as you grow.
What Do GoHighLevel and ClickFunnels Really Cost for the Same Business?
A coach with 8,000 contacts sending 40,000 emails a month
ClickFunnels Launch covers it at $97, or $81 a month yearly. HighLevel Starter is $97 plus about $27 in email usage, around $124, or less on your own email provider. If the coach also wants SMS reminders and a booking calendar, HighLevel covers them with its own phone system; ClickFunnels can handle text conversations in its MessageHub inbox, but through a Twilio or Bandwidth account you set up and pay for separately. Which fits: ClickFunnels for email and funnels at one price, HighLevel when SMS and booking are part of the plan.
A business with 30,000 contacts
Over ClickFunnels Launch's 10,000 cap, so Scale at $197 ($164 yearly). HighLevel stays on Starter at $97 plus usage. Which fits: HighLevel suits a list this size on its base plan; ClickFunnels moves up to Scale.
An agency with 8 clients
ClickFunnels needs Optimize at $297 for 10 workspaces, with contacts and emails shared under the plan's caps. HighLevel Unlimited at $297 gives unlimited sub-accounts, and each client's usage can be rebilled to them. Which fits: HighLevel when the agency also sells CRM, texting and reputation tools; ClickFunnels when the agency's work is funnels.
Which Features Do GoHighLevel and ClickFunnels Include?
| Feature | HighLevel | ClickFunnels |
|---|---|---|
| Funnel and page builder | Yes | Yes, its core strength |
| Websites and blog | Yes | Yes |
| Email marketing | Yes, metered | Yes, capped by plan |
| CRM and pipelines | Full CRM, multiple pipelines | Contacts and pipelines, simpler |
| Two-way SMS and calling | Built-in phone system, billed by usage | SMS inbox in MessageHub, through your own Twilio or Bandwidth account |
| Booking calendars | Built in, round robin, reminders | Check the current plan |
| Workflows and automation | Advanced | Yes |
| Courses and memberships | Yes | Yes |
| E-commerce, order bumps, upsells | Yes | Yes, very mature |
| Reviews and reputation | Built in | Not a core feature |
| AI answering chats and calls | AI Employee, paid | Check the current plan |
| Client sub-accounts, white label | Yes, core design | Workspaces, no white label |
Feature names differ between the two, and both ship updates often. Treat this as the overall shape, and check the specific feature you depend on during a trial.
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Which Is Easier to Start With, HighLevel or ClickFunnels?
ClickFunnels is built around one goal, getting a funnel live: its editor and templates let a beginner publish a working opt-in and sales page on the first day. HighLevel covers much more, so setup takes longer, and it helps with snapshots, ready-made setups you import, and its live bootcamp on the 30-day trial. If you will only ever build funnels and send email, ClickFunnels' focus is an advantage; if you want the whole stack in one place, HighLevel's breadth is the payoff.
Which Fits Agencies, GoHighLevel or ClickFunnels?
HighLevel was designed for agencies from the start: an agency account holds client sub-accounts, snapshots copy a complete setup to a new client in minutes, usage can be rebilled to each client, the app can run under the agency's own brand, and Agency Pro adds SaaS Mode to sell it as your own software. ClickFunnels offers workspaces by plan, which suits agencies that build funnels for clients. For agencies that sell lead follow-up, booking and reviews to local businesses, HighLevel's texting, calling and reputation tools are the product the client pays for.
Which Fits Coaches and Course Sellers, ClickFunnels or GoHighLevel?
It depends on how you sell. If your business is funnels, webinars, email and a course, ClickFunnels is a natural fit, especially if you follow Russell Brunson's methods: the platform, his books and his events are built around the same playbook. If you sell through calls, booking and follow-up by text, or need a real CRM, HighLevel covers more of the business in one place. Many coaches who book discovery calls end up on HighLevel for the calendar and SMS alone.
What About Refunds and Trials?
ClickFunnels offers a 14-day trial and then a 30-day money-back guarantee. HighLevel offers a 14-day trial, or 30 days through its bootcamp page, and states that fees are non-refundable once charged, including usage. With HighLevel, the trial is where you decide, so use it fully and cancel before the end if you choose not to continue. Details in our HighLevel free trial guide.
Can You Switch From ClickFunnels to HighLevel?
- Export contacts from ClickFunnels as CSV and import them into HighLevel with tags.
- Rebuild funnels in HighLevel's builder; pages do not transfer directly. Start with the highest-traffic funnel.
- Recreate email sequences as HighLevel workflows, adding SMS steps where useful.
- Move payment products and connect Stripe.
- Point your domain to the new pages and keep ClickFunnels live until everything is tested.
Do the migration inside HighLevel's trial, and plan for it taking longer than the trial for a large account.
Can You Use HighLevel and ClickFunnels Together?
Yes, and some businesses do on purpose. A common setup keeps the funnels in ClickFunnels, where the team already knows the editor and the pages convert, and sends every new lead to HighLevel through a webhook or Zapier. HighLevel then handles what ClickFunnels does not: the text message a minute later, the booking calendar, the reminders, the pipeline and the review request after the sale. The cost is two subscriptions, from about $194 a month together, and one more integration to maintain. It makes sense during a migration, or when the funnels are too valuable to rebuild; for a new business, choosing one platform is simpler and cheaper.
GoHighLevel vs ClickFunnels: Common Questions
Is GoHighLevel better than ClickFunnels?
Is GoHighLevel cheaper than ClickFunnels?
Can GoHighLevel replace ClickFunnels?
Which is better for agencies, HighLevel or ClickFunnels?
Does ClickFunnels have a refund policy?
Can I move from ClickFunnels to GoHighLevel?
GoHighLevel or ClickFunnels: Which Fits You, in One Paragraph
HighLevel fits if you run an agency, need texting, calls and booking, have a large contact list or several businesses to manage: one flat price covers a lot, with usage billed on top. ClickFunnels fits if you sell mainly through funnels and email, want the simplest path to a live funnel, or value a 30-day money-back guarantee. If unsure, run HighLevel's 30-day trial with the bootcamp; the official HighLevel pricing page (paid link) lists the current plans. For other options, see HighLevel alternatives.
30-Day Trial With Free Bootcamp • Card Required • Paid Link: We Earn A Commission If You Buy
What Else Should You Know About HighLevel?
- HighLevel: what it is, plans and who it's for
- HighLevel pricing, add-ons and real monthly cost
- HighLevel free trial: 14 or 30 days, and how to cancel
- HighLevel AI Employee: what it does and what it costs
- HighLevel SaaS Mode and white label, explained
- HighLevel alternatives, compared
- HighLevel certification: price and what you get
I am an independent entity from HighLevel, and the opinions expressed here are my own. This site is not operated by, affiliated with or endorsed by HighLevel. HighLevel and GoHighLevel are trademarks of their owner. I may receive a commission for purchases made through the links on this page, at no extra cost to you. I have no ClickFunnels link on this page, so read my conclusions knowing that, and check both. These comparisons are my own opinion, based on each company's public pages; I do not speak for HighLevel, and HighLevel has not reviewed them. Prices, plans and trial terms were checked on HighLevel's official pages and help center in September 2026 and can change at any time: confirm them before you buy.