Cometly Pricing, Plans and Who It's For

What Is Cometly and What Is It Used For?

Cometly is used to find out which ads actually produce revenue, and to feed that answer back to the ad platforms so they can find more buyers like yours. Its homepage describes it as AI marketing attribution for B2B SaaS companies, built to tie every ad dollar to closed-won ARR.

In practice, Cometly follows a visitor from the first ad click through the form, the CRM and the closed deal, reports which campaign, ad set and ad deserve the credit, and sends the conversion back to Meta, Google, LinkedIn and the other networks. Better conversion data helps their algorithms optimize toward people who buy, not only people who click. Marketing teams use it to decide where to move budget, sales-led companies to see which ads create pipeline, and agencies to report revenue across channels.

The four building blocks:

1. The Comet Pixel. A first-party tracker installed with one script tag in the head of your pages. It links sessions across devices and can capture name and email from standard form fields.
2. Server-side tracking. Events sent from your own systems, plus URL parameters, to fill the gaps the browser misses.
3. Multi-touch attribution. Several models, including first touch, last touch, linear and U-shaped, with windows from one day to lifetime.
4. The Conversion API. Deduplicated conversions sent back to the ad platforms. Cometly reports a typical Meta match quality of 9.3 out of 10 for its customers.

More features worth knowing

• AI ads manager and Cometly Agent: bulk budget edits, AI recommendations and plain-English questions about your data.
• MCP server: lets AI assistants such as Claude query your Cometly data.
• Browser-based: the app runs in your web browser, so your team can log in from any computer.

How Much Does Cometly Cost?

Cometly's price depends on your monthly page views. A typical Core signup starts at $750 a month with 5 seats included, as listed on Cometly's partner page (checked October 2026), and annual billing saves 20%. Your exact figure is quoted live on a 30-minute call, where Cometly sizes your page views to the right tier.

The pricing page lists two plans. Core is the full platform: pixel, server-side tracking, multi-touch attribution, the Conversion API, the AI ads manager, audiences and the full integrations directory. Enterprise adds a dedicated solutions engineer, CRM and data warehouse sync with Snowflake and BigQuery, an API, the MCP server and higher usage allowances.

Bring two things to the call: your monthly sessions and the list of ad platforms you run. With those, the quote is quick and you can compare monthly and annual billing on the spot.

Why Do Old Articles Quote $199 and $499 for Cometly?

Because that is what its pricing page said in 2025. Cometly has refined how it sells over the past sixteen months, moving from ad-spend tiers to page-view pricing built for B2B SaaS, and older sources still carry the earlier numbers.

So a review that mentions a $199 Lite plan or a $499 Standard plan is describing the 2025 page. Today the exact figure comes from the 30-minute call, where Cometly sizes your page views and quotes the price live.

Does Cometly Have a Free Trial?

No. Cometly explains why on its pricing page: attribution only becomes useful once your CRM and ad platforms are connected, so a quick self-serve trial would show you very little. Instead, it pairs every Core customer with a specialist who connects your stack with you during a 60-day onboarding program.

In place of a trial you get a live look at the platform: on the 30-minute call you see Cometly at work, size your page views and get your price. After you sign, your specialist sets up the pixel, forms and ad connections with you, and most product-led teams are live within a week.

An older article that mentions a 14-day free trial is describing the mid-2025 pricing page; the official pricing page is the one to follow.

Who Is Cometly For?

Cometly is built for B2B SaaS companies that spend real money on ads and track their sales in a CRM. It shines when the question is not "which ad got the click?" but "which ad created the closed deal?"

Ideal for you if

• You sell B2B software, product-led or sales-led, and invest in Meta, Google, LinkedIn or similar ads.
• Your sales run through a CRM such as HubSpot or Salesforce, and you want ad spend tied to pipeline and closed deals.
• You run ads for B2B SaaS clients as an agency and want one view of revenue across channels.
• You want a guided start: a 60-day program with a dedicated specialist and live setup calls.
• You want fuller conversion data sent back to Meta, Google, LinkedIn, TikTok, Microsoft, Reddit and Snapchat, so their algorithms optimize toward buyers.

If you sell through funnels, high-ticket offers or calls instead, our HYROS guide covers an attribution tool built for that.

How Do You Get Started With Cometly?

Getting started is a guided process with three steps: the call, the onboarding program and the tracking setup.

1. Book the call or use the form. On the pricing page, Core has a "Get started" form (name, email, team size, phone and website), and Enterprise has "Talk to sales". Either way, you get a 30-minute call where Cometly sizes your page views and quotes your price live.
2. Start the 60-day onboarding. Core customers get a dedicated specialist and two to three live calls of 30 to 60 minutes. The program runs in three stages: days 1 to 7, days 8 to 30 and days 31 to 60. Cometly says teams are typically live in under a week for product-led companies, and in one to two weeks when a CRM is connected.
3. Set up tracking in order. Cometly's help center lays out the sequence: create your events, install and verify the pixel, set up form tracking, add URL parameters, connect your ad platforms, then turn on the Conversion API.

Tips that make the setup faster:

• Install the pixel early, on every domain and subdomain you want tracked; attribution starts the day it goes live.
• Keep an email field on your forms, the key piece for matching leads to ads, and mention any embedded iframe forms to your specialist.
• After an ad account connects, data appears within about 30 to 60 minutes.

What Does Cometly Integrate With?

Cometly's integrations directory lists 70+ integrations, and both plans include unlimited connections to Meta, Google, LinkedIn, TikTok, Microsoft, Reddit and Snapchat, with the server-side Conversion API. A sample of what it lists:

• Stripe
• HubSpot
• Salesforce
• HighLevel
• Calendly
• Monday
• Meta
• 70+integrations in total

Logos belong to their owners and appear only to identify tools that Cometly lists as integrations. They do not imply endorsement by those companies.

By category:

• CRMs: HubSpot, Salesforce, Attio and HighLevel. If HighLevel is your CRM, see our HighLevel guide.
• Payments: Stripe.
• Scheduling, sites and workspaces: Calendly, Webflow and Monday.
• Funnels: ClickFunnels is one of Cometly's named customers. If you sell with ClickFunnels, our ClickFunnels guide covers its plans.
• Ad networks: Meta, Google, LinkedIn, TikTok, Microsoft, Reddit and Snapchat.
• Data warehouses (Enterprise): Snowflake and BigQuery.

On the call, walk through your exact stack and ask which revenue events flow back to each ad platform.

Can You Cancel Cometly or Get a Refund?

Yes, you can cancel at any time. Cometly's terms of service (last updated September 30, 2026) and its pricing page set out how buying, billing and cancelling work:

• How you buy: plans and pricing are described on the pricing page; Enterprise and custom plans are set up with the sales team.
• Billing: monthly or annual, with 20% off annual and no annual commitment required.
• Cancelling: cancel at any time in your account settings; your plan stays active until the end of the period you paid for.
• Refunds: fees are non-refundable, except where the law requires otherwise.

The call is where you evaluate the platform. Book a demo with your page views and ad platforms at hand, test your use case, ask for references from companies like yours and get the price and billing term written into your order. Monthly billing is the flexible way to start; annual saves 20% once you are settled.

How Does Cometly Compare With HYROS?

They fit different buyers, and both are attribution tools that send conversion data back to the ad platforms.

The full side-by-side, with plans and terms, is in our HYROS guide. For Shopify stores, tools built for stores are the usual comparison, and Cometly presents itself as the B2B SaaS option.

Is Cometly Legit? What Do Users Say?

Yes. Cometly is an established attribution company, and the signals are easy to check: more than 3,000 customers and more than $4 billion in ARR tracked, according to its customers page; ClickFunnels and Trainual among its named customers, with a Trainual case study on scaling ad spend by 40%; and an app listing on the Stripe App Marketplace.

Highlights

• More than 3,000 customers and more than $4 billion in ARR tracked
• ClickFunnels and Trainual among its named customers
• Unlimited ad connections on both plans, with the Conversion API included
• Integrations with Stripe, HubSpot, Salesforce and HighLevel
• 60-day guided onboarding with a dedicated specialist and live setup calls

What stands out

• A Trainual case study on its customers page about scaling ad spend by 40%.
• A typical Meta match quality of 9.3 out of 10 for its customers, according to Cometly.
• An MCP server that lets AI assistants such as Claude query your Cometly data, announced on its homepage.

On the demo, ask for references from B2B SaaS companies like yours.

Frequently Asked Questions

Is Cometly Worth It, in One Paragraph?

For a B2B SaaS company with real ad spend and a CRM, Cometly does one valuable job well: it ties every ad dollar to pipeline and closed-won revenue and feeds those conversions back to the ad platforms. Pricing scales with your page views, from a typical Core start of $750 a month, with a 60-day guided onboarding. Book the 30-minute call with your numbers ready and get the price and term in writing.

Pricing, terms and onboarding checked on Cometly's official pages on October 19, 2026.

See what Cometly costs for your page views

A 30-minute call sizes your page views and quotes your plan live, with monthly or annual billing.

Sources

Plans, prices, terms and onboarding details were read on Cometly's official pages on October 19, 2026, and they can change, so confirm them on the call before you sign.

• Cometly, official pages read October 19, 2026: Pricing (cometly.com/pricing), Terms of Service last updated September 30, 2026 (cometly.com/terms), Core onboarding (cometly.com/onboarding/core), Integrations (cometly.com/integrations), Customers (cometly.com/customers) and the partner page (cometly.com/affiliates)
• Cometly, "AI Info: Official Information About Cometly" (cometly.com/ai-info), updated May 16, 2026
• Cometly, Help Center setup guides for the pixel, forms and Conversion API, read September 30, 2026
• Internet Archive copies of cometly.com/pricing: June 9, 2025; December 2025; February 2026

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This is an independent guide. It is not the official Cometly website and it is not operated by, affiliated with or endorsed by Cometly. Product names are trademarks of their respective owners. We may earn a commission from sign-ups and purchases made through links on this page, at no extra cost to you. Prices and plans were checked on the official pages in October 2026 and can change at any time: confirm them at checkout.