TL;DR
SaaS Mode is included in HighLevel's Agency Pro plan ($497 a month or $4,970 a year). It automates how you offer HighLevel to clients as your own branded software: you create your own plans and prices, clients subscribe by card, a sub-account is created for them automatically with a snapshot you choose, and their email, SMS, phone and AI usage is rebilled with your markup. White label means your domain and brand on the web app; a branded mobile app costs $497 a month extra. Agency Pro adds the advanced API. It fits best once you have enough paying clients to cover the plan, and the work is in finding and serving them.
| Plan needed | Agency Pro, $497/month or $4,970/year |
| Client billing | Automatic, through your Stripe |
| Usage rebilling | With your own markup |
| Client accounts | Created automatically from a snapshot |
| White-label web app | Your domain and branding |
| Branded mobile app | $497/month add-on |
| Trial | 14 days, card required |
Which one this is: Features and prices published by HighLevel in September 2026. "White label" here means rebranding HighLevel's software, not a separate product.
What Does GoHighLevel SaaS Mode Actually Do?
Without SaaS Mode, an agency creates each client account by hand and invoices the client separately. With SaaS Mode, that runs on its own:
- You define plans, for example "Basic", "Growth" and "Pro", with your own prices and which features each unlocks.
- You publish a pricing page, built in HighLevel's funnel builder, under your brand.
- A client subscribes and pays by card through your connected Stripe account.
- A sub-account is created automatically, loaded with the snapshot you picked, so the client starts with your templates, pipelines and automations.
- Usage is rebilled: the client's email, SMS, calls and AI go on their card, with the markup you set.
- Failed payments and cancellations can be set to pause the account without you intervening.
In short, HighLevel runs the infrastructure, and you own the client relationship and the pricing.
What Is the Difference Between Unlimited and Agency Pro?
| Unlimited ($297) | Agency Pro ($497) | |
|---|---|---|
| Sub-accounts | Unlimited, created by you | Unlimited, created automatically on payment |
| Core features | All | All |
| Usage rebilling | At cost | With your markup |
| Your own software plans | No | Yes, SaaS Mode |
| Client self-signup | No | Yes |
| API | Basic | Advanced |
| Yearly price | $2,970 | $4,970 |
The $200 difference buys automation of billing and onboarding plus the markup on usage. If you sign clients one by one and invoice them for a service that includes the software, Unlimited is enough. Agency Pro is for selling the software itself, at scale, without manual work for each new account.
Already a HighLevel customer? You do not need a new trial. HighLevel's upgrade page for existing accounts (paid link) moves your account to Agency Pro, usually within 1 to 3 business days, with the price difference prorated.
How Does GoHighLevel White Label Work?
The web app
You can run the HighLevel web app on your own domain, for example app.youragency.com, with your logo and colors. Clients log in there and see your brand.
The mobile app
By default, clients use the LeadConnector app from the app stores. For an app with your own name and icon, HighLevel sells a white-label mobile app for $497 a month, or $1,491 per quarter, and a lighter branded client portal app for $49. Enterprise plans include the white-label app.
What to check on white label
Phone and email services run on LeadConnector infrastructure, and some notifications or help links can show the HighLevel name. For most clients this does not matter; if full invisibility is part of your positioning, check these details during the trial.
How Many Clients Does It Take to Cover HighLevel Agency Pro?
Simple arithmetic on the plan price. Agency Pro costs $497 a month. If you charge clients $97 a month, you need 6 paying clients just to cover it; at $197, 3 clients; at $297, 2 clients. Anything you include on top, such as an AI Employee at $50 or $97 per client, raises that number, and so do card processing fees and the hours you spend on onboarding and support.
Clients also cancel, so the count has to hold month after month. The software is the same for every agency that uses it, which is why what clients really pay for is your niche setup and your service, not access to HighLevel.
This is a cost calculation, not a forecast of revenue. Results vary with individual effort. No guarantee you will make money.
Who Is GoHighLevel SaaS Mode Ideal For?
Ideal for you if
- You already serve 5 to 10 or more clients in one niche, and can package a proven setup as a snapshot.
- You are a consultant with an audience in an industry, such as dentists or roofers, and can sell a ready-made system to it.
- You are ready to stop creating accounts and invoicing by hand.
- You plan time for onboarding and support, since clients of a software plan still need both.
Still building your first clients? Starter is a natural place to learn the platform, and the HighLevel pricing guide shows the upgrade path when demand grows.
14-Day Trial Of The Agency Pro Plan • Card Required • Paid Link: We Earn A Commission If You Buy
How Do You Set Up SaaS Mode in GoHighLevel?
- Start Agency Pro, on the trial or paid.
- Connect Stripe in the agency settings; this is how clients pay you.
- Build or buy a snapshot for your niche: the pipelines, funnels, workflows and templates each client receives.
- Configure your plans in the SaaS configurator: prices, trial, features per plan and usage markup.
- Set up white label: custom domain, branding and, if you want, the branded apps.
- Publish your pricing page and test a subscription with your own card before launching.
- Plan onboarding and support: a welcome call, short videos, and who answers questions.
Texting in the US needs A2P registration for each client business. Build it into your onboarding, because it takes days and messages fail without it.
How Should You Price a HighLevel SaaS Offer?
Price the outcome, not the software. A client does not buy "a CRM"; they buy missed calls answered, leads followed up and reviews collected. Common structures are a lower software-only plan, a middle plan with the AI Employee included, and a higher plan with done-for-you setup or management. Keep usage rebilling transparent, so clients know what texting costs. Remember your own cost floor: the $497 plan, any AI Employee subscriptions you include at $50 or $97 per client, and your time.
What Should You Plan For When Reselling HighLevel?
- You are the first line of support. Clients come to you, not HighLevel, so plan support hours, including after HighLevel updates.
- Your niche sets you apart. Many agencies resell the same platform, and a clear niche and service are what clients choose.
- HighLevel sets the base. It sets the underlying prices and features and updates them, as with AI pricing in 2026, so leave room in your margin.
- Compliance. You are responsible for how clients use texting and calling, including consent rules.
- No refunds. HighLevel's fees are non-refundable, including a yearly Agency Pro payment.
GoHighLevel SaaS Mode and White Label: Common Questions
What is GoHighLevel SaaS Mode?
Can I white label GoHighLevel?
Which GoHighLevel plan do I need for SaaS Mode?
How much can you make reselling GoHighLevel?
Is reselling GoHighLevel legal?
Do clients know they are using HighLevel?
SaaS Mode, in One Paragraph
SaaS Mode, in HighLevel's $497 Agency Pro plan, turns agency software into a subscription product: your plans, your prices, automatic client accounts and marked-up usage, under your brand. It makes sense once you have a niche, a working snapshot and a way to sign clients; before that, Starter or Unlimited costs less and teaches you the platform. Treat income examples, including ours, as illustrations. The official SaaS trial page (paid link) shows the current Agency Pro offer. For plan prices and usage rates, see the HighLevel pricing guide.
14-Day Trial Of The Agency Pro Plan • Card Required • Paid Link: We Earn A Commission If You Buy
What Else Should You Know About HighLevel?
- HighLevel: what it is, plans and who it's for
- HighLevel pricing, add-ons and real monthly cost
- HighLevel free trial: 14 or 30 days, and how to cancel
- HighLevel AI Employee: what it does and what it costs
- HighLevel vs ClickFunnels
- HighLevel alternatives, compared
- HighLevel certification: price and what you get
I am an independent entity from HighLevel, and the opinions expressed here are my own. This site is not operated by, affiliated with or endorsed by HighLevel. HighLevel and GoHighLevel are trademarks of their owner. I may receive a commission for purchases made through the links on this page, at no extra cost to you. Prices, plans and trial terms were checked on HighLevel's official pages and help center in September 2026 and can change at any time: confirm them before you buy. Nothing on this page promises financial results: earnings depend on individual effort and results vary. No guarantee you will make money.